We help you become the business everyone in your industry wants to work with

No, "They Ask, You Answer" is not solely a marketing initiative; it's a comprehensive business philosophy that bridges marketing, sales, and customer service.

By focusing on answering customer questions and concerns, it aligns these departments towards the common goal of educating and building trust with prospects and customers.

This alignment not only enhances marketing efforts but also improves sales conversions and customer satisfaction, making it a holistic approach to business growth.

Success can be measured through increased website traffic, higher engagement rates, improved lead quality, and direct sales attributed to content efforts.

Use analytics tools to track these metrics over time, adjusting your strategy based on what content performs best in driving revenue.

Results in terms of website visits can vary, but businesses often see improvements within a few months of consistent content publication.

However, if the content is actively used in the sales process, results can be seen within the first few days.

The key to success is patience and persistence; as your content library grows, so does your authority, which gradually increases traffic, leads, and ultimately sales.

It unifies sales and marketing efforts by focusing on a shared goal: educating the customer.

This alignment ensures that marketing efforts directly support sales by providing valuable content that the sales team can use to overcome objections and close deals more efficiently, ultimately driving revenue.

TAYA is highly effective for B2C, as the core principle of building trust through education is universal across all types of customers.

In B2C, it empowers consumers by providing the information they need to make informed purchasing decisions, enhancing customer satisfaction and loyalty.

Yes absolutely! For B2G, where buying processes are often complex and guided by stringent requirements, TAYA helps in clearly communicating your value proposition and differentiators, thereby facilitating the government's buying decision.

By focusing on transparency and detailed answers to common questions, businesses can effectively engage both consumer and government clients, driving revenue growth and establishing long-term relationships.

100%. TAYA is especially effective for complex industries, as it allows businesses to break down complicated topics into understandable content.

This educates buyers and guides them through the decision-making process, reducing barriers to sales.

By continuously providing valuable information and demonstrating your expertise, you reinforce your value to existing customers, encouraging repeat business.

This ongoing education and support foster a deeper relationship, enhancing loyalty and driving repeat sales.

One of the main challenges is creating a consistent flow of content.

Overcome this by developing a content calendar and involving various team members in content creation.

Another challenge is measuring the impact on sales; address this by setting clear KPIs related to lead quality, conversion rates, and revenue generated from content-driven leads.

Implementing "They Ask, You Answer" (TAYA) with a coach brings personalized guidance, expert insights, and structured methodologies tailored to your business's unique challenges and goals, significantly accelerating the learning curve and implementation process.

Coaches help identify and focus efforts on high-impact activities, provide accountability, and offer solutions to specific obstacles, leading to more effective and quicker results.

Without a coach, businesses can still achieve success with TAYA but may face a steeper learning curve, longer implementation times, and potential missteps due to lack of experience.

The DIY approach requires more internal resources to research, experiment, and refine strategies, which can be valuable but more time-consuming and potentially less efficient.

Implementing "They Ask, You Answer" with a coach involves a higher initial investment, focusing on accelerated learning and autonomy in digital marketing strategies.

Despite upfront costs, this method reduces long-term expenses by making your team self-sufficient, eliminating the need for external content creation and website management.

After about 1.5 years, companies often find themselves proficient in TAYA, enjoying lower ongoing costs and a significant return on investment.

And this is not counting the additional sales through the website and sales cycle reduction.